Join to apply for the Director, Media Relations role at Red Bull Media House
Join to apply for the Director, Media Relations role at Red Bull Media House
Get AI-powered advice on this job and more exclusive features.
The Director of Media Relations will oversee Red Bulls Media Relations team across New York City, Miami, and Los Angeles. This team will manage relationships with media outlets across the North American market, serving as the key account managers and chief publicists. Their role will involve proactively identifying compelling stories from within the World of Red Bull and serving as the primary point of contact for top editors, journalists, freelance writers, producers, and other influential figures nationwide, all to drive impactful media coverage and engagement.
Responsibilities include leading the creation of targeted media lists for both traditional and non-traditional outlets, identifying the most strategic contacts and platforms for pitching stories. They will plan and execute comprehensive media pitching strategies aimed at these priority targets, ensuring year-over-year growth in both the quality and quantity of earned media outcomes. The ultimate goal is to leverage media channels to communicate with target consumers effectively, fostering ongoing brand loyalty and product love on a daily basis. All the responsibilities we'll trust you with: LEAD THE MEDIA RELATIONS TEAM Establish, develop, and lead the Media Relations teamlaying the foundation for its success over the next three years and beyond. Foster strong collaboration between the team and communication leads in Santa Monica as well as in each of the five regions. Lead, motivate, and coach the team on creating and maintaining media relationships, while crafting compelling narratives that achieve high impact earned media results with clear brand attribution. Develop and implement strategic, innovative earned media pitches for products, projects, and programs, while providing ongoing guidance to the wider communications community. Serve as the in-house chief editor, identifying which stories from WROBglobally, nationally, or regionallybest align with specific traditional and social media outlets. Actively share knowledge, resources, and expertise with the communications team, regional networks, and RBMN leadership to encourage collaboration and growth. Stay up to date on news and public relations trends within the industry, bringing key developments to the attention of marketing and media colleagues as appropriate, and spearheading educational initiatives for the groups growth. Manage and oversee financial operations for the team, including budget allocation and governance, supplier invoicing, and purchase orders. Ensure adherence to compliance standards, such as time entry and utilization tracking. DEFINE AND EXECUTE THE MEDIA RELATIONS STRATEGY Define and develop the national media relations strategy for RBMN. Enhance awareness and drive relevance in MMM through earned media outcomes. Promote brand recognition and integration across all RBMN's earned media efforts. Engage U.S. audiences with distinctive and innovative media content in the earned media space, standing out in one of the world's most competitive and influential media markets. Identify, create, and lead new story angles or unique perspectives for RBMNs existing projects, while also establishing recurring content opportunities. AIR TRAFFIC CONTROL AND OVERSIGHT Identify the greatest opportunities within our marketing plansglobally, nationally, and regionallythat will drive the most significant impact for RBNA with U.S. media outlets. Define our strategy for addressing conflicting priorities involving the same media outlets or contacts, ensuring decisions align with what is best for the long-term success of the RBNA business and brand. Serve as the primary point of contact for national and regional communications teams across RBNA and efficiently allocate resources to support the media relations team's bandwidth. BUILD NEW REALTIONSHIPS AND STRENGHTEN EXISTING ONES Develop and nurture relationships with key partners across RBNA Media Network (MN) for communications by consistently identifying new platforms and opportunities to bring fresh connections into the World of Red Bull. This includes engaging with podcasts, influential personalities, emerging social-first outlets, and similar channels. Strengthen relationships with key media contacts nationwide through proactive management. Serve as the conductor in coordinating all pitching efforts, ensuring the delivery of the right story, at the right time, to the appropriate media targets. Establish best practices for earned media processes and pitching, ensuring alignment with HQ directives while drawing inspiration from other markets within the World of Red Bull (WORB). Organize regular media functions and host media representatives at events, projects, and Red Bull programs. These efforts aim to enhance their knowledge and understanding of our brand, products, and initiatives. Your areas of knowledge and expertise that matter most for this role:Referrals increase your chances of interviewing at Red Bull Media House by 2x
Get notified about new Director of Media Relations jobs in Santa Monica, CA .
West Hollywood, CA $85,260.00-$128,040.00 2 weeks ago
Culver City, CA $110,000.00-$150,000.00 5 days ago
Burbank, CA $109,900.00-$204,100.00 2 days ago
West Hollywood, CA $120,000.00-$135,000.00 2 weeks ago
Beverly Hills, CA $140,000.00-$160,000.00 1 week ago
Culver City, CA $175,000.00-$215,000.00 5 days ago
Los Angeles, CA $100,000.00-$140,000.00 1 month ago
Torrance, CA $150,000.00-$230,000.00 1 month ago
Beverly Hills, CA $100,000.00-$125,000.00 3 weeks ago
Los Angeles, CA $150,000.00-$170,000.00 2 weeks ago
Los Angeles, CA $170,000.00-$200,000.00 3 weeks ago
Santa Monica, CA $90,000.00-$130,000.00 2 days ago
Los Angeles, CA $140,000.00-$150,000.00 2 weeks ago
Los Angeles, CA $145,000.00-$160,000.00 1 month ago
Were unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr...Job Description LifePoint is seeking a travel nurse RN Psychiatric for a travel nursing job in Richmond, Texas. Job Description & Requirements ~ Specialty: Psychiatric ~ Discipline: RN ~ Start Date: 09/01/2025~ Duration: 13 weeks ~36 hours per week...
*About us* Humboldt County District Attorney is a small business in Winnemucca, NV. We... ...essential functions for this class. * Reviews law enforcement reports to determine charges... ...government agencies. * Prepares legal documents, conducts discovery, negotiates, settles...
...memberships Maintain and monitor security deposits Good Communications Skills Job Requirement: ~2+ years of related residential lease administration ~ Yardi a must ~ Strong MS Office and communication skills ~ Ability to work in-office Monday-Friday...
...Minimally Invasive Spine | Dayton, Ohio | Be a Top Earner Kettering Healths highly successful neurosurgery team is seeking a Neurosurgeon to join their practice! You will enjoy autonomy, dependable volume, and blocked OR time; 80% spine. Neurosurgery is...
...Center (ARMC) is recruiting for Assistant Unit Managers I. Assistant Unit Managers I are... ...responsibility to assign and review work, oversee staffing, administer and effectively... ...Certification: Must possess and maintain current Healthcare Provider level Basic Life Support (BLS)...