Job Description

Overview

We are seeking an exceptional and experienced Director, Thought Leadership & Messaging to join our Product Marketing team. In this pivotal role, you will be instrumental in shaping Slack's narrative, driving our strategic messaging, and establishing Slack as the definitive leader in the future of work. You will be responsible for developing and executing a comprehensive thought leadership strategy that elevates our brand, articulates our unique value proposition, and influences market perception, particularly around category creation and definition.

This role requires a unique blend of sophisticated product marketing acumen, compelling content strategy expertise, and a proven ability to work closely with industry analysts to drive market understanding and adoption of new paradigms. You will be a strategic thinker, a masterful storyteller, and a collaborative leader passionate about the impact Slack has on businesses worldwide.

Responsibilities

• Define, develop, and execute Slack's overarching thought leadership strategy, aligning with product roadmap, business objectives, and market trends.
• Identify key industry trends, customer pain points, and competitive dynamics to inform and shape our thought leadership agenda.
• Create Slacks point of view (POV) and position Slack as a visionary leader in the future of work, enterprise collaboration, and the application of AI in the workplace.
• Partner closely with cross-functional teams to ensure alignment and amplification of key messages.
• Translate Slack capabilities and strategic initiatives into clear, concise, and compelling narratives for customers, analysts, media, and internal stakeholders.
• Develop core messaging frameworks, value propositions, and proof points that differentiate Slack.
• Ensure consistent and impactful messaging across all external and internal communications channels.
• Oversee the creation of high-impact thought leadership content (whitepapers, research reports, executive presentations, blog posts, articles, webinars, and more).
• Lead Slack digital content efforts for slack.com, the resource library, and the blog site in collaboration with PMM subject matter experts.
• Collaborate with internal subject matter experts, PMM teams, sales, and external agencies to produce content that educates, inspires, and persuades.
• Measure the effectiveness of content and optimize strategy based on performance data and market feedback.

Strategic Analyst Relations & Category Creation

• Work with Analyst Relations to build relationships with key industry analysts (e.g., Gartner, Forrester, IDC).
• Develop analyst-facing narratives, briefings, and presentations that articulate Slack's vision for the future of enterprise communication and collaboration.
• Drive category creation and definition efforts with analysts, positioning Slack as the essential platform for the modern enterprise, influencing research and market guidance.
• Leverage analyst insights to refine messaging and identify new thought leadership opportunities.
• Collaborate across Salesforce to leverage analyst relations in cross-cloud efforts, identifying areas for Slack messaging.

What Youll Bring

• 8+ years of experience in product marketing, content strategy, or a related field within a B2B SaaS environment, with experience in a senior management or lead role focused on thought leadership.
• Proven track record of success in category creation/definition or significantly influencing market perception through strategic messaging and analyst engagement.
• Exceptional product marketing skills with the ability to translate complex technical products into compelling, business-oriented value propositions.
• Mastery of content strategy and development with the ability to plan, execute, and measure high-quality thought leadership content across formats.
• Strong experience working with industry analysts and conducting effective briefings that influence research and reports.
• Outstanding written and verbal communication skills with the ability to articulate complex ideas clearly and persuasively to diverse audiences.
• Strategic thinking and analytical capabilities to synthesize market data, competitive intelligence, and customer insights into actionable strategies.
• Executive presence and presentation skills; comfortable engaging with senior leaders internally and externally.
• Self-starter with a proactive, collaborative work style and the ability to manage multiple projects in a fast-paced environment.
• Bachelor's degree in Marketing, Business, Communications, or a related field; MBA preferred.

Job Tags

Similar Jobs