Job Description

Job Summary:

The Paid Search Strategist is responsible for managing paid search campaigns from top to

bottom, including but not limited to paid search campaign set-up, budget management, setting

and adhering to KPIs, optimization, reporting and identifying actionable insights for our clients.

Supervisory Responsibilities:

● None.

Duties/Responsibilities:

● Manage high volume paid search and YouTube campaigns for multiple clients.

● Maintain targeted campaign budgets, develop strong internal and external

relationships, and control campaign risks.

● Engage in all facets of clients’ SEM campaigns, including initial planning,

implementation, monitoring, optimization, analysis and reporting.

● Collaborate with the Media team to integrate paid search into overarching media

recommendations.

● Execute campaign launches: keyword and copy creation, analytics and tracking

implementation.

● Daily campaign management: Monitoring campaign performance against client goals,

including but not limited to search terms reports, negative keyword lists, keyword

quality score audits (landing page experience, ad copy relevancy, estimated CTR).

● Budget management: manage pacing, daily budgets, as well as overall platform

allocations.

● Bid management: Implement bid strategies and optimization efforts at the campaign, ad

group and keyword levels.

● Identify and recommend opportunities in related channels outside of search (YouTube,

Gmail, GDN, etc.).

● Manage platform tools to effectively achieve the highest ROAS/ROI across the major

search engines (Google, Bing, Amazon, YouTube, etc.) as well as be a champion for

wider Google advertising where appropriate.

● Develop campaign copy/creative, text-based titles and descriptions; establish keyword

creations and mapping to campaign goals.

● Must be able to minimize CPC by increasing your quality index.

● Generate performance reports and conduct campaign audits.

● Analyze data to develop actionable insights that can be measured and reported.

● Develop performance metrics to provide recommendations and continually revise

campaign strategy.

● Ensure that SEM campaigns satisfy clients’ goals. Strong time management and project

management skills with attention to details and focus on quality of results.

● Stay abreast of SEM industry trends and platform updates.

● Execute client invoicing and insertion orders.

Required Skills/Abilities:

● Experience with managing CPA and CPC campaigns.

● Knowledge of Google Ads and YouTube.

● Client-facing presence and communication skills.

● Maintaining strong internal and external relationships, ensuring the SEM campaigns

meet client goals.

● Proficiency with gaining actionable insights from analytic tools.

● Knowledge of tagging is helpful but not required.

● Experience working on large-scale national accounts is a plus but not required.

● Experience working with the media buying software, Advantage, is a plus but not

required.

● Experience collaborating between channels (Social, Display, SEO, etc.)

● Google Ads Certifications required.

● Must be a self-starter.

● Strong verbal and written communication skills.

Milestones and Performance Indicators:

● The Work: Ensures all campaigns are running as planned on budget, and with the

proper creative message.

● Thought Leadership: Identify minimum of one trend within the industry to highlight in

internal communications.

Education and Experience:

● Bachelor's degree in Advertising, Marketing, Business Administration, or related field

● 3+ years of experience managing high volume paid search campaigns

● Google Ads Certifications required

● Bonus: Agency or advertiser-side experience in the Travel, Tourism, and Recruitment

verticals

Next Role Progression:

● Senior Strategist, Paid Search

Working Conditions:

Prolonged periods of sitting at a desk and working on a computer.

Must be able to lift up to 15 pounds at times.

Hybrid office scenario.

Travel requirements - In town travel necessary, occasional overnight travel needed.

Job Tags

Similar Jobs