Job Description

Senior Lead Game Product Manager

PopCap is seeking an experienced Senior Lead Game Product Manager to join our team.

As a Senior Lead Product Manager, you will be responsible for defining and driving the Acquisition, Engagement, and Monetization strategies for Plants vs Zombies 3. You must be passionate about representing the voice and needs of our players and business.

This role will focus on the New Player Funnel and Live Service Operations, with opportunities to flex into other areas of Game Product Management as the project necessitates. You will report to the head Product Manager on the team.

Product Management is a collaborative, crossfunctional discipline. Product Managers are expected to work closely with other PMs, Analysts, Developers, Marketing, and other stakeholders.

This is a role that drives decisions using data. Performance metrics, research, and analysis are all tools you have experience using to inform growth efforts.

Responsibilities

• Manage and conduct operations impacting the live service player journey from the install funnel through to regular daily engagement
• Conduct and communicate indepth analysis of live player behavioral trends using data insights and strong business acumen to impact top line KPIs
• Track performance on a daily, monthly, and quarterly basis
• Communicate KPIs to internal and external stakeholders and adjust designs/plans accordingly
• Work closely with the game team and various stakeholders to gather requirements and help define the live service roadmap
• Influence partners to rally behind your ideas and effect change among various teammates and collaborators
• Define requirements for Data Analytics, A/B testing, push notifications, and other partner tools
• Hold an informed, expert perspective on established models for monetizing games
• Monitor competitive trends and best practices, third parties tools/partnerships, and internal business intelligence with the goal of identifying opportunities to fold into PopCaps operations
• Leverage first and thirdparty tools to define, track, and serve a variety of player segments
• Learn, have fun and build games that millions of people love to play

Requirements

• Strong analytical skills and experience with datadriven product design and decision making
• Success building web or mobile consumerfacing products in the past
• Experience with every phase and/or deep experience with the live service phase of the game development cycle
• Experience with multivariate testing in web or mobile products
• Experience defining specs or PRDs with clear business requirements, user flows, and wireframes
• Strong in Excel, able to create models and simulations of ingame economies
• Experience balancing virtual economies, with an strong understanding of how economy design impacts the user experience
• Strong communication and writing skills
• Experience communicating both creative and technical feedback to diverse groups
• Passion for creating great freemium games, with the ability to identify flaws in design, art, and feel
• Selfmotivated team player that brings excitement and enthusiasm to work each day
• Carry a growth mindset that is open to feedback and outsidethebox thinking
• Loves games and has experience with PopCap titles (Plants vs Zombies, Bejeweled, etc.)

Qualifications

• BS/BA degree, ideally in a quantitative discipline; MS/MBA preferred
• 8+ years of experience in product management in live service games, scaled consumerfacing digital products, and/or a systems design background

Compensation and Benefits

The ranges listed below are what EA in good faith expects to pay applicants for this role in these locations at the time of this posting. If you reside in a different location, a recruiter will advise on the applicable range and benefits. Pay offered will be determined based on a number of relevant business and candidate factors (e.g. education, qualifications, certifications, experience, skills, geographic location, or business needs).

• British Columbia (depending on location e.g. Vancouver vs. Victoria) $130,800 $183,000 CAD
• California (depending on location e.g. Los Angeles vs. San Francisco) $160,600 $249,300 USD
• Washington (depending on location e.g. Seattle vs. Spokane) $149,200 $205,500 USD

In the US, we offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular fulltime employees. Certain roles may also be eligible for bonus and equity.

In British Columbia, we offer a package of benefits including vacation (3 weeks per year to start), 10 days per year of sick time, paid topup to EI/QPIP benefits up to 100% of base salary when you welcome a new child (12 weeks for maternity, and 4 weeks for parental/adoption leave), extended health/dental/vision coverage, life insurance, disability insurance, retirement plan to regular fulltime employees. Certain roles may also be eligible for bonus and equity.

About Electronic Arts

Were proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.

We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental wellbeing support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do.

Equal Opportunity Employer

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Seniority level

MidSenior level

Employment type

Fulltime

Job function

Product Management and Marketing

Industries

Computer Games

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