Social Media Manager Job at Bask and Lather Co, Yonkers, NY

emlGb2dnUUVVUHIvcFdSVFhSNURrUGl1Qmc9PQ==
  • Bask and Lather Co
  • Yonkers, NY

Job Description

Who We Are

Bask & Lather Co. is a fast-growing, D2C hair care brand dedicated to helping women around the world grow and maintain hair they love. We are proud to offer powerful, natural products at affordable prices.

The Opportunity

We’re seeking a creative and strategic  Social Media Marketing Manager to join our team and drive our social media efforts. This role will collaborate closely with the current social media team and CEO to enhance our omnichannel social media presence, build brand awareness, and foster deeper connections with our community.

Duties and Responsibilities

Content Strategy & Planning:

  • Develop and manage cross-channel content calendars featuring both original and curated content tailored to each audience and platform.
  • Stay up-to-date with social media trends, platform updates, and audience preferences to refine strategies.

Content Development:

  • Collaborate with the team to produce engaging multimedia content, including graphics, reels, and video content.
  • Participate in and film live events and behind-the-scenes content for platforms like Facebook, Instagram, and TikTok.

Campaigns & Rollouts:

  • Lead the planning and execution of social media campaigns, product launches, and promotional rollouts that align with the company’s marketing objectives.
  • Coordinate with cross-functional teams to ensure smooth execution of campaigns, including content creation, scheduling, and post-launch analysis.
  • Monitor campaign performance, adjust strategies in real-time to optimize results, and report on ROI and key outcomes.

Community Engagement:

  • Build and maintain relationships with followers by initiating conversations, responding to comments, addressing concerns, and creating a positive online environment.
  • Actively participate in live streaming, engaging with the audience in real-time.

Amplification & Partnerships:

  • Research and manage influencer partnerships, including sourcing, executing, and analyzing influencer campaigns.
  • Collaborate with advertising and PR leads to develop strategies for social advertising, ambassador programs, and other brand growth initiatives.

Measurement & Reporting:

  • Utilize analytics tools to monitor social media performance, deliver weekly and monthly KPI reports, and provide actionable insights to improve results.
  • Conduct competitor analysis to identify opportunities and refine the brand’s social media strategy.

Platform Governance:

  • Create and maintain social media playbooks, guidelines, and policies, providing training sessions as needed.
  • Ensure brand consistency across all channels by collaborating with marketing, sales, and customer service teams.

Live Engagement & Event Promotion:

  • Develop strategies to promote live events, such as livestreams, webinars, and workshops, ensuring pre-event buzz, real-time engagement, and post-event recaps.
  • Organize and participate in community-building events to boost brand awareness.

Qualifications and Education Requirements

Experience & Education:

  • Minimum of 3+ years of experience in social media management (internships not included).
  • Bachelor’s Degree in a relevant field such as marketing, communications, or business is preferred.

Skills & Expertise:

  • Proven ability to create and execute effective social media strategies, with the confidence to communicate recommendations to executives.
  • Exceptional creativity and out-of-the-box thinking, with a strong understanding of various social media platforms, including Instagram, Facebook, TikTok, YouTube, and Pinterest.
  • Experience in copywriting, video editing (CapCut, Canva, Adobe Photoshop), and content creation.
  • Analytical mindset with expertise in measurement tools and KPI tracking.

Personal Attributes:

  • Passionate about the beauty industry and excited to be a brand ambassador.
  • Strong communication, organizational, and time management skills.
  • Team-oriented, adaptable, and eager to take initiative in a fast-paced environment.
  • Comfortable being on camera and engaging with an audience.

Work Environment

  • This is a fully on-site position, with no remote work opportunities available.

Job Type: Full-time

Pay: $70,000.00 - $90,000.00 per year

Benefits:

  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Employee discount
  • Flexible schedule
  • Health insurance
  • Paid time off
  • Vision insurance

Schedule:

  • Monday to Friday
  • Weekends as needed

Ability to Commute:

  • Yonkers, NY 10701 (Required)

Work Location : In person

Job Tags

Full time, Internship, Remote job, Flexible hours, Weekend work, Monday to Friday,

Similar Jobs

Kindred Bravely

Freelance Fitting Model (Oceanside, CA) Job at Kindred Bravely

 ...Kindred Bravely is looking for a Freelance Fitting Model to help us perfect the fit and feel of our maternity and nursing apparel...  ...passionate about comfort, we'd love to hear from you! No prior modeling experience is required. What You'll Do: Join our technical design... 

C5i

Senior Data Scientist (Austin) Job at C5i

 ...Emirates| India Job Description: This role involves building data products to extract valuable business insights and requires a...  .... Qualifications Proven experience as a Data Scientist (8+ years) Master's degree in Computer Science, Engineering,... 

United Parks

Howl-O-Scream Scare Squad Performer Live Audition Saturday August 23, 2025. 12 pm to 3 pm Job at United Parks

 ...from around the world. If you're dedicated, dependable, and driven to deliver exceptional guest service, this is a place for you! Experience the spine-chilling excitement as Busch Gardens Williamsburg celebrates 25 years of Howl-O-Scream! Join our team to deliver... 

Shared Media LLC

Youtube Video Editor Job at Shared Media LLC

 ...Do you love the jump cut? If you answered yes to any of the above, then we want to work with you!We are searching for part-time Video Editors to help us create fun content for various channels on Youtube and other Social Media Platforms. This position will be... 

TEAM TUTOR

Online Middle School Computer Science Tutor Job at TEAM TUTOR

 ...prep and enrichment programs. Our in-home and on-line based programs offer personalized programs to...  ...environment What We Are Looking For: Online Tutor for Computer Science Application...  ...responsible Must have 2-5 years teaching experience Dedicate teacher able to...