Job Description

Social Media Manager

At Framework, we believe the time has come for products that are designed to last. Founded in San Francisco in 2020, our mission is to remake Consumer Electronics to respect people and the planet. We've started with two award-winning products, the Framework Laptop 13 and 16. Our laptops are thin, light, high-performance notebooks that can be upgraded, customized, and repaired in ways that no other notebook can. Alongside this, we've launched the Framework Marketplace to enable an ecosystem of parts and modules. In 2025, we added two new products to our lineup: The Framework Laptop 12, a 2-in-1 convertible with a 12.2" touchscreen and stylus support, and our first non-laptop product, the highly customizable and powerful Framework Desktop, a compact system for gamers and ML enthusiasts. We've seen a fantastic reception to both of our laptops from customers and reviewers from outlets like Linus Tech Tips, Ars Technica, and multiple Wirecutter reviews (including a recommendation among the best Windows Ultrabooks of 2024), along with making TIME's Best Inventions lists in 2021 and 2023. As a company, we were #35 on Fast Company's Most Innovative Companies of 2022. We come from successful consumer electronics startups including the founding team of Oculus, and have closed multiple rounds of funding to fuel our roadmap. Even better (and maybe unusually for an early stage startup), we're in a financially healthy position going forward off of our product revenue. We care deeply about building a diverse and inclusive team, and we hope you do too!

We're looking for a Social Media Manager who can make Framework's mission come alive across social platforms. This role isn't about chasing trends or vanity metrics. It's about building a strong, engaged audience that connects with our values: open, inclusive, creative, ambitious, and curious. You will own our organic social strategy and execution, from planning product launch campaigns to spotlighting community stories. You will work closely with Marketing, Creative, and Community teams to ensure our social presence feels consistent, approachable, and inspiring. This is a full-time, hybrid role based on-site at our San Francisco office, requiring on-site presence. This role will act as the Marketing team's on-the-ground support, responsible for all hands-on content and logistical needs, and representing Framework at local events. Relocation assistance is available for qualified candidates.

What You'll Do

• Build and manage Framework's organic social media strategy across YouTube, TikTok, Twitter/X, Instagram, LinkedIn, and emerging platforms, with an emphasis on video.
• Work in quick iteration cycles, producing and testing new creative weekly to keep social channels fresh and responsive to audience insights.
• Develop and publish content that balances product storytelling with community-driven narratives (repair guides, Linux setups, user upgrades).
• Partner with Creative to ensure visuals and copy align with Framework's design system and brand voice.
• Collaborate with Community to engage with a passionate audience and amplify user-generated content.
• Plan and execute campaigns for major product launches (Framework Laptop generations, Marketplace parts) and keep momentum going with evergreen content.
• Engage with our audience directly, responding to questions and fostering open, inclusive conversations.
• Track performance and report on metrics that matter: engagement depth, sentiment, channel growth, website referrals, and contribution to long-term growth.
• Travel domestically and occasionally abroad to marketing events to capture social media assets, or direct and repurpose content captured by other team members.

What You Need

• Experience: 3+ years managing and creating social media for a brand, preferably in tech, hardware, or community-driven companies.
• Familiarity with Linux and DIY hardware culture.
• Familiarity using social media posting tools like Meta Business Suite, Sprout Social, Brandwatch, or others. Familiarity using in-app editing.
• Writing skills: Clear, approachable, and adaptable voice. Able to explain technical topics in a way that feels empowering.
• Creative execution: Confident shooting and editing social first photos and videos. Strong eye for content formats and a deep understanding of platform nuance.
• Analytics mindset: Comfortable defining KPIs, tracking performance, and iterating based on insights, not just chasing follower counts.
• Mission alignment: Passion for sustainability, repairability, and giving people control over their technology.

What's Nice to Have

• Experience working in small, fast-moving teams where you wear multiple hats.
• Experience with a DSLR camera

What You'll Love

• Competitive salary, equity, and health benefits
• Paid company holidays plus 20 PTO days per year
• Paid Parental Leave
• Flexible work hours and locations, including every other Friday off!
• 401K with matching for US employees
• The chance to work at a startup that is making a positive social and environmental impact

Equal Opportunity

We commit ourselves to the principles of equal employment and a diverse work environment. With inclusion being one of our core values at Framework, we do not discriminate on the basis of race, religion, color, national origin, gender, gender expression, sexual orientation, age, marital status, veteran status, or any other characteristic protected by applicable federal, state, or local laws. We will consider qualified applicants regardless of criminal histories pursuant to the San Francisco Fair Chance Ordinance and Los Angeles Fair Chance Ordinance. We are also committed to providing reasonable accommodations for all qualified individuals with disabilities. If you require an accommodation to participate in the application or interview process, please let us know by reaching out to accommodations@frame.work.

The annual salary range for this role is:

• All Other U.S Locations is $90,000 - $111,000 USD per year
• San Francisco Bay Area is $110,000 - $137,000 USD per year

The base salary range for this position may vary depending on various factors such as professional background, work experience, work location, market demand, etc. In certain circumstances, the final offer may vary from the amounts shown in this job description.

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