Job Description

Position Overview:

We’re looking for a creative and analytical Social Media Manager to take our Social Media strategy to the next level. This role is perfect for someone who lives and breathes short-form content, thrives on performance data, and is obsessed with creating content that drives revenue and results.

You’ll own the strategy and execution for Social Media (primarily TikTok and other key social platforms) using insights and analytics to continuously optimize and grow our community and conversions.

Key Responsibilities:

• Lead and execute social media strategy that aligns with brand goals and revenue targets
• Concept, shoot, and edit high-performing short-form videos (in-house or with creators)
• Monitor trends, competitor activity, and emerging formats to keep content fresh and relevant
• Analyze performance data weekly (engagement, follower growth, click-throughs, conversions) and pivot strategies accordingly
• Collaborate with paid media and ecommerce teams to ensure organic and paid efforts are aligned
• Identify influencer/creator partners and manage ongoing collaborations
• Manage a content calendar across platforms (TikTok, Instagram, YouTube Shorts, etc.)
• Manage intern(s)

Qualifications:

• 3-5 years experience in social media management
• Deep understanding of Instagram and TikTok content, trends, and algorithms
• Proven track record of using content to drive traffic, conversions, and revenue
• Strong video editing and content creation skills
• Analytical mindset with experience using tools like TikTok Analytics, Meta Insights, Google Analytics, etc.
• Comfortable in a fast-paced, test-and-learn environment

Bonus if you have:

• Experience working with creators or managing UGC campaigns
• Experience with affiliates
• Understanding of Shopify or other ecommerce platforms
• Worked closely with performance marketing or growth teams
• Experience with or strong interest in Beauty

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