Social Media Specialist Job at LaSalle Network, Chicago, IL

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  • LaSalle Network
  • Chicago, IL

Job Description

We are partnering with a leading B2B manufacturing in need of a creative and analytical Social Media Specialist to join their marketing team and help elevate their digital presence across key platforms. This role requires a strong understanding of the B2B buyer journey, content strategy, and platform-specific best practices.
This is an open-ended contract and will require a hybrid capacity (3 days onsite) in Chicago.

Social Media Specialist Responsibilities:
  • Plan, create, and manage social media content across LinkedIn, X (Twitter), Facebook, Instagram, and YouTube
  • Align social media strategy with broader marketing and business objectives, including product launches, trade shows, and sales campaigns
  • Collaborate with internal stakeholders (e.g., product managers, sales, customer service) to develop industry-relevant and technically accurate content
  • Monitor, analyze, and report on performance metrics (e.g., engagement, impressions, click-through rate, follower growth) to inform optimization
  • Manage social media calendar and coordinate with content, design, and communications teams to ensure consistent messaging and branding
  • Leverage paid social campaigns to support key marketing initiatives and track ROI
Social Media Specialist Requirements:
  • Bachelor’s degree in Marketing, Communications, Journalism, or a related field
  • 2+ years of experience in social media marketing, preferably in a B2B or manufacturing environment
  • Strong writing, editing, and storytelling skills, with the ability to translate complex topics into engaging content. Portfolio and/or samples required
  • Proficiency with social media management tools (e.g., Hootsuite, Sprout Social, Buffer)
  • Familiarity with analytics platforms (e.g., Google Analytics, LinkedIn Insights)
  • Basic knowledge of graphic design or working with creative teams on visuals is a plus
Please apply today if your skills align with the above job. Again, this will require a portfolio and/or samples so please be sure to include a link or attach files to your application!

Thank you,

Natalie Saccone
Sr. Project Manager
LaSalle Network

Job Tags

Contract work, Temporary work,

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