Job Description

Old Navy Director, Brand Marketing

Company: Old Navy / Gap Inc.

Location: San Francisco, CA

Salary Range: $168,300 - $223,000 USD

Seniority level: Director

Employment type: Full-time

About the Role

We are seeking a creative, collaborative, and passionate brand marketer to lead the multibilliondollar Active & Mens categories at Old Navy at one of the most exciting and pivotal moments for the brand in over 10 years. As the Director of Brand MarketingActive, you will be a key leader within the Old Navy Brand Marketing team of a multibilliondollar fashion retail company. Reporting to the VP of Brand Marketing, you will be responsible for defining and executing brand strategies that drive engagement, cultural relevance, and business impact for the Active product categories across Mens, Womens and Kids categories. You will also drive marketing for the Mens fashion category, a small but growing business. This role requires a deep understanding of active lifestyle consumer shopping behavior, seasonal storytelling, and multichannel marketing to ensure our brand resonates with our customer. You will be the mini CMO of a billiondollar category, driving the marketing strategy, planning, and flawless execution in partnership with a worldclass crossfunctional team.

What Youll Do

• Category Strategy & Positioning: Lead the development of the Active product marketing positioning, seasonal strategies, messaging and campaign narratives tailored to our customer segments. Own endtoend campaign execution, including the development of impeccable marketing briefs that define campaign vision, success metrics, target audience, channel strategy and amplification tactics.
• Marketing Campaign Development: Partner with creative, digital, retail, growth and media teams to develop compelling, 360 marketing campaigns that drive brand awareness, engagement and conversion. Ensure Old Navy consistently shows up with cultural credibility and impact across launches, activations and campaigns.
• CrossFunctional Collaboration: Serve as lead steward of the brand internally and externally, ensuring all channels and departments are working toward the same brand vision and Old Navys personality shines through in everything we do. Work closely with design, merchandising, ecommerce, styling and retail teams to ensure brand messaging aligns with business objectives and customer needs.
• Social & Content Strategy: Partner with Social, PR and Influencer team to drive culturally relevant and trendforward storytelling, ensuring our brand is engaging and inspiring for our active shopper.
• Create Tentpole Moments: Transform select launches and drops into highvisibility cultural milestones that deliver both brand impact and commercial success. Identify opportunities where brand storytelling, creative execution and cultural value can be amplified.
• Drive the brand sports marketing strategy: Leverage sport as a community connector. Buildout and own the sports marketing strategy to support our overarching business objectives and create heat for the brand.
• Act as Cultural Integrator: Serve as the connective tissue between teams, ensuring cohesion in how the brand shows up across moments, audiences and customer touchpoints.
• Inspire & Lead Teams: Guide agencies, creatives and producers to think boldly, move quickly and deliver measurable results that strengthen brand equity, deepen brand love and drive growth.
• Measure, Report, Optimize: Lead reporting on brand initiatives, partnering on campaign effectiveness metrics and brand health measurement solutions that demonstrate the impact of brand programs. Partner with the digital/performance marketing team to align on awareness, acquisition, conversion and retention objectives and strategies that help unlock growth and customer lifetime value. Champion customer insights; develop an understanding of customer mindsets, attitudes and behaviors.

Who You Are

• 15+ years of experience in brand marketing, with a focus on fashion, retail or consumer lifestyle brands.
• Deep understanding of womens consumer behaviours and cultural trends.
• Proven track record of developing and executing highimpact brand marketing campaigns across digital, social and traditional channels.
• Strong leadership skills with experience managing crossfunctional teams and external partners.
• Exceptional storytelling and creative sensibility with a passion for womens and fashion content.
• Ability to navigate a fastpaced, matrixed organization and drive alignment across teams.
• Datadriven mindset with experience leveraging insights to inform marketing strategies.

Benefits At Old Navy

• Merchandise discount for our brands: 50% off regularpriced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
• One of the most competitive Paid Time Off plans in the industry.*
• Employees can take up to five on the clock hours each month to volunteer at a charity of their choice.*
• Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.*
• Employee stock purchase plan.*
• Medical, dental, vision and life insurance.*
• See more of the benefits we offer.

EEO Statement

Gap Inc. is an equalopportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our longheld commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the Worlds Best Employers and one of the Best Employers for Diversity.

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