Job Description

Job Description

The Product Manager - Residential Operators, will be accountable for product management and development for residential (Pro and Retail) garage door openers portfolio for the Genie brand and other brands assigned. This position is responsible for managing and improving the profitability and growth for the product line, from new products through end-of-life. The Product Manager will work with sales to drive profitable growth and grow market share as well as work with finance, engineering, supply chain, and operations to drive annual margin improvements. This position will also ensure that new product positioning, pricing, cost, margins and quality targets support the overall product portfolio strategy and direction.

Skills/Experience Requirements

• Minimum of 7-10 years product management / marketing experience in consumer durable goods, preferably electrical / mechanical consumer goods
• Knowledge of manufacturing environment and sales organizations with multiple channels of distribution
• Business development and product marketing background, with experience developing product plans, strategy work and new product development
• Knowledge of processes related to brand marketing, market research, sales training, and field communications 
• Computer literate in MS Office products
• Advanced PowerPoint skills, including the ability to design visually compelling presentations, create custom graphics, and effectively communicate complex product information to diverse audiences.
• Excellent written and oral presentation skills – for both internal groups as well as clients and trade groups/ seminars
• Good problem-solving skills, Six Sigma training a plus
• Flexibility and adaptability; this organization will continue to develop and evolve over next 12-18 months
• Action and results oriented

Education Requirements

• BA/BS in Marketing, Business, Mechanical Engineering, Electrical Engineering, or related field. MBA or technical certifications a plus.

Physical/Work Environment Requirements

• Moderate travel – 20-30%

• Lead the Product Business Team, cross functional managers, especially engineering & manufacturing. Drive cost reductions, quality improvements, reduce returns, increased inventory turns and launch new products.
• Develop and manage new product activities insuring proper product introduction on time with appropriate marketing support. Develop, communicate and launch new products for growth, providing Genie with a competitive advantage in the market.
• Create and own the 3-year product plan annually for residential garage door openers, developing product category strategies for increasing product sales and margins. 
• Analyze field input, market research and competitive actions. Develop market preservation and growth strategies. Identify new channels with strategies to gain market share. 
• Own the Voice of Customer – both customer and consumer. Translate market research into deliverable features and benefits that enhance the product value.
• Identify and develop product category extensions and evaluate opportunities for profitable commercialization. 
• Serve as the internal and external representative for defined product offering, working with the sales channel and key customers to increase sales and profitability of product category. 
• Support the sales team to develop sales tools and training. 
• Work with brand management and sales to define the go-to-market strategy, helping them understand the product positioning, key benefits, and target customer. 
• Communicate product positions and advantages in the marketplace. Provide communication vehicles for programs and products. With Brand and Sales, develop promotional vehicles to drive incremental sales. 
• Provide in-depth market, industry and competitive analysis and positioning. Research market/consumers. Work with finance on measuring opportunities according to company metrics. 
• Support standardization/cost reduction goals. 
• Conduct product line rationalization to optimize product offering and performance. 

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